Before Apple made unboxing trendy with its beautifully satisfying phone boxes, most product packaging was primarily practical. It was there to surround and protect whatever lay inside.
However, brands have recognized how significant packaging was to the Apple brand, and many have started exploring new and innovative packaging methods. Read on to discover some packaging industry trends right now.
More Eco-Friendly Packaging
People are becoming more mindful of their carbon footprint. When we buy new products, we are more likely to think about the environmental impact, such as the packaging that gets thrown away after we’ve opened it up.
As a result, there has been a shift towards more eco-friendly packaging trends using sustainable materials. This includes recycled paper and cardboard. There are even some innovative plant-based bioplastics that are slowly making their way onto the market.
For business owners, consider the environment when designing packaging, including the amount you use and the material.
Packaging Innovations Using QR Codes
QR codes have become a big thing in recent years, and you might have started to spot them on some packaging. Shipping companies often use barcodes for logistics tracking, but QR codes offer something more unique.
They allow the customer to become more engaged with a product. You can use them for marketing purposes. It’s a great way to foster brand loyalty.
Customization for Smart Packaging Solutions
Packaging needs to stand out. It’s part of the overall product experience and something luxury brands have known for a while. But whatever you sell, box customization is an easy and low-cost way of creating a unique experience.
You can have custom shapes for packaging for a more memorable design than your competitors. Or you could add a unique design and logo to the outer part of your packaging. This acts as a low-cost brand ambassador when shipping your products.
Lightweight Material
Packaging shipping depends on weight, and the costs add up.
Packaging is the perfect place to start some cost-cutting measures. Flexible and lightweight packaging can be a bonus, as it’s easier for warehouse teams to handle and cheaper to ship.
Resealable Packaging
Resealable packaging has a few distinct advantages. It’s more eco-friendly and often offers customers some cost savings. For example, when buying packaged food, a resealable container can help the food stay fresher for longer.
Regulations
Regulations are often shaped by environmental, safety, and security concerns, so expect to see ongoing changes to this area of packaging.
For example, you’ll need to ensure heavy items have the correct labeling on the box. Dangerous items should have the appropriate labels and tamper-proof seals.
Always keep an eye on local and international regulations to ensure your packaging complies with them.
Packaging Industry Trends to Watch
We buy more online than ever before, so we will always rely on robust, high-quality packaging.
For a business, this means staying on top of these packaging industry trends to make sure you present a cutting-edge, professional brand to the world.
Our trusted, friendly Packaging Fulfillment Co., Inc. team in Nashville is your go-to provider for all your packaging needs. Contact us today for a quote.
