Nearly 70% of buying decisions are made in-store. That’s right — your product has about seven seconds to grab a customer’s attention and convince them to pick it up.
Professional packaging design should not be an afterthought if you want to increase your product sales. It’s like a silent salesperson working to elevate your brand and boost sales. This is why you need a qualified packaging designer.
But with a lot of designers out there, it can be hard to find the perfect fit for your brand. Below are top tips and insights to find the perfect packaging designer.
Assess Your Brand’s Needs
Before you start looking for a packaging designer, evaluate your brand’s needs. This will help you understand your brand identity. As a result, you can communicate your vision effectively to potential designers.
Mood boards are a great way to visually represent your brand identity. Gather images, fonts, and colors that capture the essence of your brand. This will be a good reference point for your chosen designer.
Research Potential Packaging Designers
Once you know your brand’s needs, start researching potential packaging designers. Look for designers who specialize in professional packaging design. Review their portfolios to get a sense of their style. Some key aspects to consider when reviewing portfolios:
- Design Style: Does their aesthetic align with your brand vision?
- Project Range: Do they have experience with similar products you offer?
- Visual Appeal: Do their designs showcase creativity
- Process: Can you get insights into their design process from their portfolio descriptions?
Look for projects that resonate with your target audience. They should capture their attention with their aesthetics and functionality.
Consider Their Knowledge of Packaging Trends
A good packaging designer should know the latest packaging trends. It ensures that your product stays relevant to customers. Some trends to consider include:
- Sustainable packaging
- Interactive packaging
- Minimalist packaging design
During consultations, ask potential designers about their understanding of current packaging trends. Also, find out how they incorporate them into your project.
Review Their Communication Style
One of the best product packaging tips is that your packaging should communicate clearly. Don’t leave potential buyers guessing. Effective communication starts with your packaging designer.
They should be able to listen to your needs and collaborate with you throughout the design process. Look for a designer who values your input and maintains open lines of communication. This will ensure a successful collaboration.
Discuss Budget and Timeline Considerations
Talk about budget and timelines upfront to prevent misunderstandings later. Ask for a detailed quote. You can compare it with other designers and stick to one that fits your budget.
Be upfront about your budget. Most designers offer flexible pricing packages. Additionally, set realistic deadlines and ensure the branding and packaging designer can meet them.
Stand Out on Shelves With Professional Packaging Design
Great packaging does more than just hold your product. It tells your brand’s story, attracting your customers. This is why you should take your time to find a packaging designer.
Looking to drive your product sales?
Look no further than Packaging Fulfillment. Partner with us and discover the difference that our 28 years of expertise can make for your brand. Our experts will enhance your packaging with innovative designs.
Don’t hesitate to reach out and learn more.
