According to Exploding Topics, 55% of first impressions of a brand are made visually.
So… are you struggling to make your packaging stand out in a sea of plain boxes? Branded packing tape could be the solution you need to boost your brand’s visibility with every shipment.
Let’s look into how branded packing tape can enhance your shipping marketing strategy and increase brand awareness in a simple yet impactful way.
Custom Branded Packing Tape in Shipping
Custom packing tape plays a key role in shipping beyond just sealing a box. It’s a simple but effective way to make your packages stand out. By using custom tape, you give every package an identity tied to your brand.
Using custom tape can make even the simplest packaging look more polished. It shows that your company cares about details, and customers often associate this level of care with higher-quality service. This extra touch can make a lasting impression.
Custom packing tape can also improve the security of your shipments. Tamper-evident tape makes it clear if a package has been opened before it reaches its final destination. This gives both you and your customers peace of mind.
Boosting Brand Visibility Through Packaging
Using branded packing tape offers a simple way to boost your brand’s visibility. When your custom tape is displayed on a package, it acts as a moving advertisement. There are three primary benefits of this approach:
- Reinforcing Brand Recognition
- Grabbing Attention
- Spreading Your Brand’s Message
Reinforcing Brand Recognition
Branded packing tape ensures that your logo or business name is seen, no matter where the package travels. Each time your tape appears on a box, it serves as a reminder of your business. The visual repetition helps to build recognition over time, especially for businesses that send out a high volume of shipments.
Grabbing Attention
Custom packing tape makes a plain package stand out. During the shipping process, whether at sorting facilities or on a customer’s doorstep, your branded tape catches the eye. It helps create curiosity and excitement before the package is even opened.
Spreading Your Brand’s Message
Every time a package is shipped with your branded tape, it acts like a mini billboard. Your message travels to different places, helping to increase your brand’s exposure. The approach offers a cost-effective way to market your business without any extra effort.
Customized Shipping Solutions for Your Business
Custom packing tape can be designed to support your marketing efforts. Whether you’re launching a new product or reinforcing your brand’s image, your tape can reflect those goals. It ensures that your shipping materials are working as part of your larger marketing strategy, providing added value at every step.
Boost Brand Visibility Through Customized Shipping Solutions
Branded packing tape is a simple yet powerful tool to elevate your packaging and increase brand visibility.
At Packaging Fulfillment, we’re a one-stop shop for all your packaging and shipping needs. We’re a paper converter, a corrugated sheet plant, a packaging supplier, and a fulfillment center. We can save our customers time and money by providing vendor-managed inventory while keeping our prices competitive.
Get in touch today to find out how we can help with your packaging needs!
